Folly London is a British Brand Creating Unique Luxury Sustainable Headpieces

Life is so much more fun when wearing a HAT !
With the right hat, headband or headpieces, you will feel fabulous & ooze confidence

I am reshaping British Millinery, pioneering sustainable and circular millinery fashion, and designing unique pieces by using up-cycled pre-loved and vintage fabrics. I create luxurious statement hats, fascinators and headpieces with a quirky style and vintage glamour, taking my commitment to sustainability to the next level by exclusively offering RENTAL, BESPOKE, and HEIRLOOM millinery services!
Each headpiece is hand-crafted using up-cycled, preloved and vintage fabrics, with traditional and contemporary Millinery techniques. Whether you need the perfect headpiece for ascot races or a headband for your wedding - I’ve got you!

Rental Services: Discover the joy of wearing luxurious headpieces without a long-term commitment. Perfect for weddings, special occasions, or just because!

Bespoke Creations: Have a unique vision in mind? Let me bring it to life with my bespoke services, tailored to your individual style and needs.

Heirloom Millinery: Turn cherished memories into wearable art by incorporating fabrics and elements from your family heirlooms into a beautiful headpiece.

The ECO Milliner

Creativity comes from the Heart, the Soul & Life’s Journey

Folly London Millinery is an eclectic British Hat & Hairpiece brand. Lynsey Beard is - The ECO Milliner, a female business owner and Creative Director. When Lynsey isn’t creating the perfect headpiece you’ll find her taking inspiration from her favourite city.

Lynsey is a Londoner through and through and loves city life, I have a lifelong love affair with Fashion, Art and Design, when at college I spent many many hours at one of my all-time favourite places, the Victoria & Albert Museum in London, sketching, drawing and observing all the fabulous artefacts.⁠ ⁠

With Central London on my doorstep, I also have regular stops at another of my favourite places, Covent Garden with Neals Yard, Floral Street and listening to the street performers rallying up the crowds in the plaza.⁠

Lynsey owner of Folly London Luxury Bespoke Headpieces

Sustainability is an ongoing journey for me and Folly London, I am pleased to announce I have been accredited by The Sustainable Wedding Alliance, with an in-depth assessment of my business’s sustainability processes and procedures, and a Building a Sustainable Business course to follow to achieve accreditation.

The Folly London Hat Club
Millinery with a Purpose - Rent Your Style

Folly London Millinery creates the most beautiful & desirable high-quality ETHICAL rental Hats & Headbands.
Browse the elegant designs, rent the one you like for a fixed period, enjoy and then send it back to us in the packaging provided.

You will be transferred to the By Rotation app to complete the rental

Heirloom Millinery: Crafting Memories into Elegance

Do you often wonder what to do with your loved one’s clothing?

The ones you can’t bring yourself to part with that hold so many special memories.

Special occasions, especially weddings, often stir memories of loved ones. That's where my exclusive Heirloom Millinery service comes in. Imagine Nan's Wedding Dress, Grandad's Jacket, Dad’s tie, Mum's denim trousers, or an old family brooch finding new life as a unique headpiece. You may have these tucked away in your wardrobe or loft, holding countless special memories

Would you love an exclusive headpiece, a tangible family memory heirloom that echoes through generations? I can turn those cherished fabrics or sentimental items into a one-of-a-kind creation. Something, so unique and personal to you, a real family memory heirloom, that encapsulates your most treasured memories.

We will work together to create your dream headpiece, looking at your face shape, inherent colours and contrast levels; your planned outfit and any textures. we will discuss the material and adornments for your headpiece, and before making it, I will provide sketches to make sure you are 100% happy. I promise to treat each piece as if it were my own, ensuring your Heirloom Millinery creation is not just a headpiece but a living, breathing story.

Find out more about the process and book an appointment below:

FOLLOW ON MY JOURNEY ON INSTAGRAM ~ The Folly London Millinery: