Millinery with a purpose #Secondhandseptember
THE FUTURE OF LUXURY IS SUSTAINABLE:
Everyone likes to live life fully: to connect and be social, to have a good time and spread positivity (life is too short to take yourself so seriously), but this can not come at the expense of the planet.
The future of fashion is starting to change, consumers are beginning to look and be more conscious, Folly London plans to pioneer the Millinery revolution by sharing and teaching a sustainable fun way forward, who says slow fashion has to be boring? Folly London is for those that want to look fabulous whilst creating a legacy to help improve and clean up the planet.
We are a small brand disrupting British Millinery with edgy design and sustainability, the whole ethos of Folly London pioneering an ethical way forward for Millinery fashion. By using surplus, pre-existing, upcycled, preloved and vintage fabrics, according to a report by wrap.org.uk this can help divert 85% of textile waste. In the UK alone over 350,000 tonnes which equate to £140 million of wearable clothes end up in landfill, 30% of all textiles.
Every Folly London item is individually handcrafted, with innovative design using traditional and contemporary millinery techniques to the highest quality standards and made to withstand the test of time. Using the ‘buy less buy better’ mantra, Lynsey offers a holistic approach, encouraging individuals to find the right piece for them with advice to help invest in something they genuinely love and cherish, encouraging rewear, to hand to future generations or to sell on.
A big part of Folly London is The Folly London Hat Club, a rental scheme, which is the most sustainable way to compliment your outfit, reducing the ‘one use wear’ of many hat occasions. All sample products are available to rent with new purchases made to order only.
We are committed to always being honest, fully transparent and accountable and having a positive impact. With a strong vision and values, our mission is to forever continue to learn and grow Millinery fashion, socially and environmentally responsible, that embraces creativity and diversity, with the most beautiful, desirable high-quality products with the least impact on our planet.
I would love to hear your thoughts, using pre-existing textiles and rental are definitely the way forward.
Lynsey x
